While Connect has the potential to be an important differentiator for Apple Music, its true impact will only be measurable once the service is launched, particularly considering Connect’s similarity in many respects to Apple’s failed “Ping” service. Apple, for its part, touts Apple Music’s “Connect” feature, which aims to allow artists to communicate directly with fans through text updates, song lyrics, video messages and more. In the year 2020, Spotify and Apple Music saw a growth of 16.2% globally over 2019.Beyond the technical and catalog details outlined in the chart above, each service offers its own unique benefits, such as exclusive content offerings, native apps, and social features. Global streaming has risen, partly due to pandemic boredom.

If we talk about Apple Music, its performance has also improved in 2021. The numbers indicate that Spotify is the choice of a maximum number of consumers using music streaming apps, no matter how many new services try to compete with it. Spotify is a leader with the biggest share of the market, even more than Apple Music and Amazon Music combined. It has become a habit for some people and serves as a key platform for music and other kinds of video consumption. Mark Mulligan of Midia suggests that the reason behind it is that YouTube as a brand is deeply embedded in the minds of the people, especially younger millennial consumers.

Though it accounts for only 8% of the market share, YouTube Music is the fastest growing service for the 2 nd time in a row. YouTube Music which is in 5 th place has about 41.9 million subscribers to its credit.

Apple music vs spotify comparison chart